Category: Biz Planning & Strategy

PEST Analysis

PEST Analysis For Every Business

The origins of the popular PEST analysis can be traced back to Harvard Professor, Francis J. Aguilar’s book Scanning the Business Environment (1967). With the same elements as PEST, he called his framework ETPS. Aguilar proposed four primary elements of the macro-environment – Economic, Technological,...

Business Planning

KB: Business Plan

[This Knowledge Base series will include our answers to select questions on Quora.com and miscellaneous queries we get from our customers, partners and other interest groups.] How do I explain other people that making traditional business plans for early-stage startups is a waste of time?

Startups Entrepreneur

Biggest Reason Why Startups Succeed

Success in any business is a result of a number of factors arranged together optimally. However, some of these factors form the foundation without which other would not function. Idealab’s founder and CEO, Bill Gross shares his views on the key drivers of success and...

Market Research

Why Do You Need Market Research?

Before you pick up the telephone and start dialing arbitrary numbers or hurrying out there and informing individuals about what you would like to sell them, you must first determine who would like to be your audience. This is the segment of the total market...

Break-even Point

Break-Even Point And Increased Profitability

Your break-even point is probably one of the most effective pieces of info when controlling the stresses your company’s profitability. Let’s start with an easy definition: break-even point is the amount of sales that you need to generate to cover your entire variable and fixed...

Market Size

4 Facts About Market Sizing

Whether you are an entrepreneur writing a business plan or a recognized firm seeking to introduce a new product or service, you will need to estimate the size of the market you plan to serve. Easy as it may sound, this is the trickiest and...