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EC Success Mantra

8 Traits of Successful Entrepreneurs

As an entrepreneur you must have heard, and for good reason, that stakeowners invest in promoters rather than the business. Stakeowners are not just your investors. They are your customers, partners, vendors and all interested parties. Smart founders can convert a fledgling thought into a...

PEST Analysis

PEST Analysis For Every Business

The origins of the popular PEST analysis can be traced back to Harvard Professor, Francis J. Aguilar’s book Scanning the Business Environment (1967). With the same elements as PEST, he called his framework ETPS. Aguilar proposed four primary elements of the macro-environment – Economic, Technological,...